Marketing Bee’s food marketing for Australia’s largest egg manufacturer Pace Farm has been shortlisted as a finalist in the social media category at the Australian Web Awards 2021. This entry was based on our case study of growing Pace Farm’s presence to a strong +160,000 #pacefarmers base as well as bringing back the fun in cooking with eggs.
Pace Farm is Australia’s largest egg supplier and distributor, with its products in all major outlets including Coles, Woolworths, and IGA. They’ve played a leading role in the development of Australian egg manufacturing since the 1970s. Marketing Bee’s food marketing expertise and creative strategies catapulted Pace Farm’s Facebook presence from 3,000 to +160,000 as a series of online ads and campaigns were launched, this also resulted in cut-through, increased visibility, and a leading position in this segment.. As well as invigorating and managing the online communities, Marketing Bee’s specialist division ‘The Food Hive’ added newly created recipes, and directed product presentation campaigns, in collaboration with stylists. Pace Farm’s renewed commitment to Marketing Bee for the agency roster of 2021-20211 strengthens Marketing Bee’s position as a leading solution for food brands locally and internationally.
Marketing Bee services its food and beverage customers through its food marketing division called The Food Hive. The division’s team is a unique group of food and beverage specialists who drive concept and brand growth. Informed by deep industry intelligence, they bring insight and discipline to accelerate creativity and food marketing results in businesses.
“We are so glad this award came about as we’ve been a driving force in Pace Farm‘s digital transformation – they are fantastic clients and have a true legacy in the food industry. We hope this cements our position as a leading solution for privately-owned food brands. I am glad our commitment to collaboration and growth has been industry recognised through this award.” – said Sharon Latour the CEO of Marketing Bee and Head Consultant at The Food Hive.
Thanks, The Australian Web Awards.