Australian Pet Care

St. Bernard Pet Care engaged Marketing Bee to develop and grow their brand nationally. St. Bernard Pet Care provides high-quality pet care and accessories with pharmaceutical and grooming products developed for our unique Australian environment and weather. The innovative products are developed by practising Queensland vet Dr. Rishi Shah and the Pharmavet group. Distributed nationally and in specialist pet stores, the brand keeps on growing.
Brand Positioning

We streamlined the branding and communications across the range for more impact. Through our consulting process, we redefined the brand parameters entirely by adopting a fresh and contemporary look, while communicating the brand’s quality credentials of being vet-backed and lab-tested.
By extracting the brand’s main points, benefits, and values, we developed key messaging and design.

Industry
Expertise

Marketing Bee’s Pet Hive division were the perfect unit for the task. Our Pet Hive is a unique team of pet marketing specialists who develop concepts and drive brand growth. They are informed by deep industry intelligence and bring the insights pet brands need to supercharge marketing results. The Pet Hive are also experts at working with vet backed information about ingredients in grooming and industry products, this means a faster route to accurate and effective communications.

eCommerce Launch

When St Bernard expanded its range to almost 300 products, it needed an eCommerce system able to handle traffic and reporting. Our Pet Hive team then developed new prototypes to put this vision in place, this work required a deep knowledge of product categories and attributes as well as developing subscription models, ordering systems, and reporting.

Brand Positioning

We streamlined the branding and communications across the range for more impact. Through our consulting process, we redefined the brand parameters entirely by adopting a fresh and contemporary look, while communicating the brand’s quality credentials of being vet-backed and lab-tested.
By extracting the brand’s main points, benefits, and values, we developed key messaging and design.

eCommerce Launch

When St Bernard expanded its range to almost 300 products, it needed an eCommerce system able to handle traffic and reporting. Our Pet Hive team then developed new prototypes to put this vision in place, this work required a deep knowledge of product categories and attributes as well as developing subscription models, ordering systems, and reporting.

Industry
Expertise

The Pet Hive is the perfect unit to handle pet brands of this nature – informed by deep industry intelligence, we bring the insights needed to supercharge marketing results. Working with vet-backed information about ingredients in grooming and industry products requires an understanding of pet ownership needs and the broader industry.

Industry
Expertise

The Pet Hive is the perfect unit to handle pet brands of this nature – informed by deep industry intelligence, we bring the insights needed to supercharge marketing results. Working with vet-backed information about ingredients in grooming and industry products requires an understanding of pet ownership needs and the broader industry.

Product
Launches

Marketing Bee took on St Bernard at a stage where the range included 20 products but the range has now grown to 160. Our team is able to deepen product categories and layer strategies whilst retaining the brand’s essence.

Content
Production

In its own in-house studio, Marketing Bee can handle all the web photography needed to promote products, just get your products delivered to our office as St Bernard did. A world-class mobile responsive website, matching design, engagement, and user experience are essential to increase sales.

Product
Launches

Marketing Bee took on St Bernard at a stage where the range included 20 products but the range has now grown to 160. Our team is able to deepen product categories and layer strategies whilst retaining the brand’s essence.

Content
Production

In its own in-house studio, Marketing Bee can handle all the web photography needed to promote products, just get your products delivered to our office as St Bernard did. A world-class mobile responsive website, matching design, engagement, and user experience are essential to increase sales.

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