The Enjoyable Egg
Pace Farm is Australia’s largest egg supplier and distributor, with their products in all major outlets including Coles, Woolworths and IGA. They’ve played a leading role in the development of Australian egg manufacturing since the 1970’s. Marketing Bee’s food marketing expertise and creative strategies catapulted Pace Farm’s Facebook presence from 3,000 to +160,000 as a series of online ads and campaigns were launched. As well as invigorating and managing the online communities, Marketing Bee’s specialist division ‘The Food Hive’ added newly created recipes, and directed product presentation campaigns, in collaboration with top chefs. Pace Farm strengthens Marketing Bee’s position as a leading solution for food brands locally and internationally.
Here's what David Pearson - brand manager at Pace Farm had to say about working with Marketing Bee.
PLAY NOWFully-managed
Program
Pace Farm’s creative is 100% managed by Marketing Bee, as an extension to their internal marketing department, we are able to handle all the facets of this business – the website, social media, recipe writing, in-store promotions, photography, influencer management, and packaging. Marketing Bee and Pace Farm’s management team also take on boardroom sessions 3 – 4 times a year, as well as regular meetings with retailers.
Brand
Positioning
Hatching a food brand – Marketing Bee identified the need to shift Pace Farm’s brand image from a heavily-manufacturing angle to a modern food brand consumers could connect with. As this strategy took shape, we redefined all the digital parameters for the brand – design, tone of voice, imagery and style.
Retailer
Coverage
As part of Pace Farm’s marketing program, retailer coverage is a major aspect of our work. We promote ranges across Coles, Woolworths, IGA, Costco, and others. Through our Stinger Consulting arm headed by our CEO Pace Farm is also represented at buyer meetings with retailers by Marketing Bee further deepening retailer footprint.
Digital
Engagement
Collectively, we embarked on a digital transformation to increase product visibility and engagement. Pace Farm’s digital content was completely remodeled by Marketing Bee on all fronts, bringing engagement, appetite appeal, style, and scale.
