The Enjoyable Egg
Pace Farm is Australia’s largest egg supplier and distributor, with their products in all major outlets including Coles, Woolworths and IGA. They’ve played a leading role in the development of Australian egg manufacturing since the 1970’s. Marketing Bee’s food marketing expertise and creative strategies catapulted Pace Farm’s Facebook presence from 3,000 to +160,000 as a series of online ads and campaigns were launched. As well as invigorating and managing the online communities, Marketing Bee’s specialist division ‘The Food Hive’ added newly created recipes, and directed product presentation campaigns, in collaboration with top chefs. Pace Farm strengthens Marketing Bee’s position as a leading solution for food brands locally and internationally.
Pace Farm’s creative is 100% managed by Marketing Bee, as an extension to their internal marketing department, we are able to handle all the facets of this business – the website, social media, recipe writing, in-store promotions, photography, influencer management, and packaging. Marketing Bee and Pace Farm’s management team also take on boardroom sessions 3 – 4 times a year, as well as regular meetings with retailers.
Our advertising strategies were designed to lift Pace Farm Eggs’ visibility with current and new egg buying customers, increase consumption, and deliver significant results to Pace Farm’s bottom-line. This resulted into a +160,000 strong fan base online.