Super Premium Dog Food
New high quality pet food Hypro Premium got Marketing Bee onboard to help boost their product launch. Developed by pet food industry veterans, Hypro Premium is an innovative and highly nutritious new dog food. Hypro Premium’s target market are discerning dog owners wanting the best possible pet nutrition. Marketing Bee took charge of the digital strategy and brand management producing the digital content and marketing combining this bold new brand with the perfect balance of rational and emotional appeal.
Brand consistency
Marketing Bee built a platform that clearly enhances the Hypro Premium brand and its values – with key information about nutrition, exceptional pet care and pet well-being, in an engaging way. Our expert pet marketing team showcased the highly appealing combination of ingredients and brand values.
Design style is consistent across all media, presenting a stylish and coherent pet-brand identity, all with the perfect emotional appeal.
Ecommerce launch
Marketing Bee developed and launched Hypro Premium’s online platform for both retail and wholesale. Designed for maximum ease of usability, customers quickly find what they want and process the purchase effortlessly. This is also valid for wholesale and business customers who represent a large portion of the brand’s revenue.
315% growth in online sales
over 6 months
New Product Launches
Marketing Bee are specialists in launching new products and new ranges which is part of our work with Hypro Premium including expanding into treats and cat ranges.
We’re skilled at deepening ranges and promoting new products. It takes a lot of knowledge to seamlessly launch in new categories and we bring sharply honed experience to the table.
Expert Content
Campaigns centred around updates and information about pet nutrition and Hypro Premium do much more than boost awareness. Marketing Bee’s content creation outcomes for Hypro Premium are vital tools, written and coded to drive e-commerce, producing a huge percentage of sales. Our pet division also creates expert content for the brand including vet – backed information, nutrition tips and more.
I have nothing but the highest praise and appreciation for Sharon who worked in collaboration with Richard Weinstein for my project. What stood out to me when working with them is that they are results focused and highly skilled at creating and capturing beautiful brief-specific imagery. And importantly, they make sure everyone is feeling happy and comfortable along the way. Sharon is impeccably organised and professional and Richard superbly talented. I have no hesitations in recommending this dream team for any of your pet marketing content.
Dr Claire Stevens - Ambassador and Vet
Dr Claire Stevens
Marketing Bee was instrumental in engaging Veterinarian Dr. Claire Stevens as Hypro Premium’s Pet & Vet Ambassador.
Dr. Stevens is an influential author, presenter and public speaker. Dr Claire’s ‘Love Your Dog’, is an acclaimed guide to pet care and her media presence inspires and educates dog lovers. Claire’s endorsement is a great fit with Hypro Premium’s values.