Mix with the cool crowd

Marketing Bee’s launch of fresh and colourful Belanov is a hit with millenials. Belanov chose Marketing Bee to launch their exciting new product in the highly competitive Australian Drinks Market. Belanov, made with grapes from Australia’s finest wine-growing regions, is a refreshing fortified wine with a range of all-natural trendy fruit flavours, enjoyed straight over crushed ice, as a mixer, or in cocktails. 100% Australian-made Belanov is gluten-free and an ideal choice for those who can’t drink vodka due to wheat residue. Marketing Bee developed the dynamic and inviting brand story Belanov needed to compete successfully in the established RTD (ready to drink) category.
Market Strategy

The target market were young, hip, digital savvy drinkers. Our team developed a fun, creative, and very millennial-oriented brand that’s vivacious, fresh and colourful. We developed and produced the promotions for the launch, and also all ongoing programs, with a personality consistent across all platforms.

Our appetising story about full-bodied flavours with a refreshing zesty finish, struck the right chord with our target market, encouraging sales and establishing demand for Belanov.

Online Sales

Marketing Bee manages traffic to Dan Murphy’s online with campaigns to drive sales, a successful strategy that produced great results quickly and is still increasing brand growth. We also used Dan Murphy’s online as a platform to introduce a multi-pack. The result? A recognizable brand that continues to grow in popularity and share of market.

Market Strategy

The target market were young, hip, digital savvy drinkers. Our team developed a fun, creative, and very millennial-oriented brand that’s vivacious, fresh and colourful. We developed and produced the promotions for the launch, and also all ongoing programs, with a personality consistent across all platforms.

Our appetising story about full-bodied flavours with a refreshing zesty finish, struck the right chord with our target market, encouraging sales and establishing demand for Belanov.

Online Sales

Marketing Bee manages traffic to Dan Murphy’s online with campaigns to drive sales, a successful strategy that produced great results quickly and is still increasing brand growth. We also used Dan Murphy’s online as a platform to introduce a multi-pack. The result? A recognizable brand that continues to grow in popularity and share of market.

Instagram
Influencers

Marketing Bee created a campaign engaging vegan and gluten-free oriented influencers, successfully positioning Belanov in this niche category. Marketing Bee’s friendly service and media-aware expertise make us a great choice to manage influencer involvement.

Instagram
Influencers

Marketing Bee created a campaign engaging vegan and gluten-free oriented influencers, successfully positioning Belanov in this niche category. Marketing Bee’s friendly service and media-aware expertise make us a great choice to manage influencer involvement.

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