Marketing Bee has won the prominent Pace Farm account for the 2019 – 2020 agency roster. Pace Farm is Australia’s largest egg supplier and distributor, with their products in all major outlets including Coles, Woolworths, and IGA. They’ve played a leading role in the development of Australian egg manufacturing since the 1970’s.
After securing the account, Marketing Bee pulled out all stops, immediately embarking on a strategy encompassing all facets of food marketing.
Says Sharon Latour, CEO, Marketing Bee: “Pace Farm needed an agile creative team with a real passion for food brands ready to deliver appetite- boosting creative.
“Beside that, eggs are at the centre of Australian kitchens so this is an ingredient we can be truly imaginative with. We don’t want Australians to forget the variety eggs can bring to the table, as both a hero dish, and an ingredient.”
Marketing Bee’s food marketing expertise and creative strategies catapulted Pace Farm’s Facebook presence from 3,000 to 66,000 as a series of online ads and campaigns were launched.
As well as invigorating and managing the online communities, Marketing Bee’s specialist division ‘The Food Hive’ added newly created recipes, and directed product presentation campaigns, in collaboration with top chefs.
Says Latour: “We hooked up with some of the best chefs in the country to produce delicious recipes that increase product visibility and engagement. Eggs are the key to so many awesome dishes. We want to bring engagement, appetite appeal, style and scale”.
According to David Pearson from the Pace Farm marketing team: “All of our expectations towards Marketing Bee have been met and exceeded. We changed to Marketing Bee in the lead up to December one of the busiest times of year and Marketing Bee prepared a month’s worth of work in only a matter of days. We set a target of 30,000 likes on Facebook by the end of January and this target has already been met by mid January. We are very happy to be working with the team at Marketing Bee. We look forward to our continued relationship”.
Says Luca Pagnut, production director, Marketing Bee: “Working with a household name like Pace Farm is an enormous source of satisfaction for us and shows our genuine passion for the food and beverage space.”
Pace Farm strengthens Marketing Bee’s position as a leading solution for food brands locally and internationally.
First published on Campaign Brief